Described by Tom Pecheux as an “acqua color” Estee Lauder’s New Pure Colour Cheek Rush in Hot Fuse is a buildable water-light gel blush, designed to brighten your face with a lightweight and innovative gel that gives cheek a pop of sheer color for a fresh-faced, natural finish.
The Pure Color Cheek Rush is packaged in a high-gloss-finish pump bottle with a silk-screened golden collar that matches the concentrated shade.Hot Fuse is definitely an on-trend deep-orange SS13 shade. We have been going ga-ga in the beautysphere over orange in 2013 and Estee Lauder have certainly taken that in mind when they launched Hot Fuse/
I find that Hot Fuse dries into a warm red-orange cheek stain which is great for longevity as I found that my swatch lasted between 6-8 hours which is great if you happen to be anything like me and hate touching up your makeup during the day - Ain't noone have time for that. I personally love anything in a pump as it make it that much easier for you to slip this blush into your makeup case without fear of it opening and covering everything.
There are 4 shades to get in the Cheek Rush Collection - Techno Jam, X-Pose Rose, Hot Fuse and Pink Patent as well as co-ordinating lipsticks and glosses for you to pair your cheeks to.